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Our Team

About Aldes Atlantic

ALDES Atlantic Business Brokers is based in Cape Town's Century City, and covers all areas of the Western Cape, including the Cape Town CBD and Atlantic Board. Aldes Atlantic adheres to exceptionally high standards of commitment to service and support to both sellers and buyers. We are a team of entrepreneurs for entrepreneurs. Sellers are guaranteed that their business for sale will receive extensive exposure with confidentiality being of utmost importance, and buyers are assured that they receive professional service and up-to-date information with regard to the sales process and businesses listed with Aldes Business Brokers. We also specialise in the financing of business acquisitions, which is not a simple undertaking in today's market. Aldes Atlantic is registered with The Institute of Estate Agents and abides by their Ethics and Code of Conduct.

Meet our brokers


Holger Friedrichsen

Holger Friedrichsen

Born 5.08.1955 in Westerland/Germany Holger studied Mathematics and Computer Science in Braunschweig/Germany. Thereafter he worked as computer analyst/programmer in different departmentss of VW. Holger is a serial entrepeneur and started his own Computer Consultancy, Financial Advisory business and Property Development Company with his long term partner Andrew Hubbard in Germany. After moving to South Africa in 2002 Holger was one of the founding shareholders of a Hotel and Leisure company in Cape Town involved in Hotel developments, Restaurants and Wellness Centres. After selling a major stake in their business to one of the most renowned BEE companies, the Leisure group was listed on the Alt-X segment of the JSE with Andrew and Holger as executive directors.

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Jonathan Hubbard

Jonathan Hubbard

Jonathan was born in Germany and has been living in South Africa for the past 11 years. He is married to a South African, has two sons and is a passionate Christian. He has a well diversified business background. For the past years he worked for a Stock Exchange of Mauritius listed investment group of companies with offices in South Africa. He managed several South African and international trusts and companies on behalf of clients, as well as assisting the group and its chairman in the establishment of its various businesses. This included assisting the process of acquisition of businesses, incorporation of new companies, project management and marketing investment opportunities.

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Pieter de Beer

Pieter de Beer

The employment career of Pieter started by selling newspapers when he was 13 ! Finishing High School in Bloemfontein and then studying at 3 different Tertiary Institutions, Pieter climbed the Corporate Ladder quickly and with passion. Working in one of South Africas leading Banks, he was one of the few employees that worked in HR, Sales, Operations and Collections ! His highlights being Electronic Deduction Interface Manager in Jhb, Regional Collection Manager within the Western Cape and Corporate Relationship Manager & Alternative Distribution in the Coastal Region managing Relationships with a Portfolio of 800 National & Regional Companies within the Western Cape. He also successfully Managed a branch for the Bank with Annual Sales in excess of R 150 mil. He is a business entrepreneur and started 2 smaller businesses and franchised one of them. He is a Born Again Christian, spending every minute of his spare time in the ministry focusing on the upcoming Young Leaders in our country and motivating them to achieve the impossible! Maybe he can do the same for you!

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Mandi Labuschagne

Mandi Labuschagne

Mandi has had a world of exciting experiences throughout her life. Growing up at the foot of the Drakensberg, she realised the beauty of creation and travelling became a significant part of her life; so did knowledge. She has studied in a few different directions, had successful careers in Beauty Therapy; Management; and a significant journey as an Events Coordinator, both nationally and internationally. Property & Brokerage became a fascination and also here she has climbed the ladder - full title, sectional title, fractional ownership, plots & farms, developments and commercial, then expanding into Business Brokerage. Mandi has recently moved to Cape Town and joined ALDES Atlantic. (The only rose amongst the thorns.)
Once asked what the highlight of her life is, she answered: “The day I realized that my 2 sons are successful in their own right”. Mandi is a true entrepreneur! Doing business with her will certainly be anything but boring!

Applicable Qualifications: CEA CCIB NQF4
Registered with EAAB

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Richard Jones

Richard Jones

Richard studied Tourism Development and Management in the UK and emigrated to South Africa in 1984 where he continued with his studies completing a Hotel & Catering Management programme with Protea Hotels. Thereafter he worked as a Hotel GM in multi type establishments (Island Resorts / Game Lodges and four and five star hotels) throughout Africa and later as an MD for a Hotel & Leisure Asset Company listed Alt-X Listed Company. Richard has owned several of his own Guest Houses, a Boutique hotel and later a Leisure Asset Consultancy, offering Due Diligence and Hotel Advisory Services. Having left the hospitality sector for a brief period to get involved in Import / Export Richard successfully sold this business and is now a dedicated business broker with a keen interest in servicing both F&B / Accommodation & Leisure Businesses. He has an extensive network and industry knowledge and invites bona fide buyers and sellers of all types leisure businesses to contact him for expert assistance.

Contact Richard Jones