ABOUT
Aldes Atlantic
Aldes Atlantic was founded in 2011 by Holger Friedrichsen and his business partner, the late Andrew Hubbard. Since 2012 Aldes Atlantic has been a consistent top performer amongst its peers with numerous accolades to show for their efforts.
Best Aldes Franchise
2012, 2013, 2014,
2016, 2018
Excellent Track record, 207 businesses priced at over R 800 million, sold in 8 years
Biggest Deal Secured
in Aldes Group by a single franchise
THE TEAM
Aldes Business Brokers
Our team of brokers have many years of experience in securing successful business transactions.
Pieter de Beer
PRINCIPAL
Pieter de Beer
The employment career of Pieter started by selling newspapers when he was 13! Finishing High School in Bloemfontein and then studying at 3 different Tertiary Institutions, Pieter climbed the Corporate Ladder quickly and with passion. Working in one of South Africa's leading Banks, he was one of the few employees that worked in HR, Sales, Operations and Collections! His highlights being Electronic Deduction Interface Manager in Jhb, Regional Collection Manager within the Western Cape and Corporate Relationship Manager & Alternative Distribution in the Coastal Region managing Relationships with a Portfolio of 800 National & Regional Companies within the Western Cape. He also successfully managed a branch for the Bank with Annual Sales in excess of R 150 mil. He is a business entrepreneur and started 2 smaller businesses and franchised one of them. He is a Born Again Christian, spending every minute of his spare time in the ministry focusing on the upcoming Young Leaders in our country and motivating them to achieve the impossible! Maybe he can do the same for you!
Holger Friedrichsen
Holger Friedrichsen
Born 5.08.1955 in Westerland/Germany Holger studied Mathematics and Computer Science in Braunschweig/Germany. Thereafter he worked as a computer analyst/programmer in different departments of VW. Holger is a serial entrepreneur and started his own Computer Consultancy, Financial Advisory business and Property Development Company with his long term partner Andrew Hubbard in Germany. After moving to South Africa in 2002 Holger was one of the founding shareholders of a Hotel and Leisure company in Cape Town involved in Hotel developments, Restaurants and Wellness Centres. After selling a major stake in their business to one of the most renowned BEE companies, the Leisure group was listed on the Alt-X segment of the JSE with Andrew and Holger as executive directors.
Brynn Janeke
Brynn Janeke
Brynn is focused on highly-confidential brokerage solutions for businesses in the mid-market sector in a wide range of industries. These usually don’t feature on Aldes’ (public) website. Most transactions involve working with Private Equity funds, well-funded B-BBEE investors and/or HNWI’s. For nearly 20 years, he has been involved in small and medium enterprises as an owner and broker. As a well-seasoned senior broker, he has vast experience in a wide variety of industries and businesses. This will stand you in good stead when you need an absolute professional to sell your business’ shareholding/goodwill or when you are looking to buy a business. The process of buying or selling is much more than just the financials’ numbers game (although this aspect is important) – it is often the intangible and subtle gut feeling factors that drive a successful transaction. With regard to both of these aspects, Brynn has the experience and focus to guide you through the process to ensure the right deal for you.
Geoff Hatt
Geoff Hatt
Born in East London in 1950, Geoff completed his schooling in Port Elizabeth at Grey Junior and High Schools, after which he studied through the Dept of Technical Services in Pretoria. He worked as a technologist/chemist in various positions in the veterinary research field. He then made a complete career change by getting involved in the planning of missile systems within one of the Armscor subsidiaries. Geoff later joined Richards Bay Minerals to become involved in the South African foundry industry, and ended up owning his own non-ferrous foundry. Over the following 26 years Geoff’s entrepreneurial spirit flourished, with him acquiring, growing and then selling 7 different businesses. His experience has taken him into foundries, lighting manufacture, tool & fastener wholesaling, the petrol industry, the international accommodation industry, manufacture in solid surfacing, and electrical wholesaling. Geoff clearly has a fascination with the working model of successful businesses, and it will be his pleasure to get to know clients and their businesses and to match suitable buyers to them.
WHAT CLIENTS SAY
Client Testimonials
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Get in touch
Our team of professional brokers are ready to answer any questions and enquiries about the valuation or sale of your business.